How Priority Saved Dealers $110M (So Far) by Focusing on Compliance

Webinar On-Demand

Every card swiped at your service counter takes a cut before the money reaches your account. Usually, nobody has time to question it, and getting surcharging wrong can create a bigger problem than the fee itself.

But Priority Commerce Automotive says it has helped dealers keep $110 million so far with an approach that started with compliance rather than working around it.

In this session, KPA's Adam Crowell and Josh Koronich sit down for a conversation with Amberly Allen of Priority. They cover:

• How dealers are setting up surcharging programs that follow state law and card network rules
• Where money leaks out of the payment process, and how to fix it
• What the regulatory risk actually looks like, and how to stay clear of it

Originally recorded October 6, 2026