FTC Pricing & Advertising FAQs

Webinar On-demand

Originally recorded June 3, 2026

The dust has settled since the FTC’s Warning Letters shook the industry, and dealerships are still trying to answer one critical question: What does compliant pricing and advertising actually look like in practice?

KPA’s Chief Strategy & Legal Officer, Adam Crowell hosts a practical, FAQ-driven webinar that addresses the real-world pricing and advertising questions dealers are asking right now, and the compliance mistakes the FTC is increasingly scrutinizing.

This session breaks down:

• What the FTC means by a compliant “total price”
• Whether doc fees and preloaded items must now be included in advertised pricing
• How dealers should handle rebates, incentives, MSRP, and conditional offers
• What counts as “clear and conspicuous” disclosures
• The operational practices currently drawing the most FTC attention
• ...and more!