Navigating FTC Compliance

What Illinois Dealers Must Know About Advertising

On-Demand

The regulatory landscape for automobile dealers has shifted, and the Federal Trade Commission (FTC) has intensified its focus on price transparency and advertising compliance.  With a surge in warning letters targeting dealer pricing practices, it's more critical than ever for Illinois dealers to understand which fees must be included in their advertised "total price."

Watch Larry Doll, Staff Attorney at the Illinois Automobile Dealers Association (IADA), and Adam Crowell, Chief Legal & Strategy Officer at KPA, for an essential, high-impact session designed to help you insulate your dealership from enforcement action.

In this session, Larry and Adam discussed:

• The FTC’s Current Stance: A breakdown of recent FTC warning letters and the specific fee and transparency triggers that have landed dealers in the cross-hairs.

• Illinois-Specific Compliance: How to harmonize state-specific disclosure requirements with evolving federal expectations.

• Advertising Analysis (The "Do’s and Don'ts"): We will demonstrate exactly how to structure your advertisements. We will contrast "high-risk" ads with compliant, transparent examples.

• Risk Mitigation Strategies: Practical steps to audit your current advertising and sales processes to prevent costly regulatory inquiries.   

Whether you manage daily sales operations or oversee legal compliance, this webinar provides the clarity you need to communicate pricing honestly, protect your reputation, and maintain your competitive edge in the Illinois market.

Watch now!