Dealership Advertising Cheat Sheet
The FTC Is Paying Attention to Your Dealership’s Advertising—Are You?
A new advertising campaign can be a great way to drum up business for your auto dealership.
But if you’re not careful it can be a great way to get in trouble with the Federal Trade Commission.
The FTC has recently cracked down on dealer advertising violations–and it can cost your business upwards of 6 figures if you're found liable.
Beyond being against FTC regulations, untruthful or deceitful advertising will hurt your reputation with existing and future customers.
Is Your Advertising in Compliance with FTC Regulations? Find out with this Dealership Advertising Cheat Sheet.